Phillip James

UX/UI Design Manager,

Creator, Producer

Say hello. Mobile: 248-885-2835


Award winning UX/UI Design Manager with a top-notch track record. More than fifteen years extensive creative design experience with a focus on user-centered design. Accomplished in a variety of mediums including digital, print and physical products. Practiced and proven at meeting aggressive timing with quality work. Enthusiastic, charismatic leader focused on creativity, teamwork, attention to detail and client satisfaction with utmost regard to brand identity and user experience. Unique understanding of both the technical and creative aspects of design and execution.


Optum Technology

A business platform of UnitedHealth Group, provides information and technology-enabled health services


UX/UI Design Manager

  • Managed 22 projects, including the majority of UX/UI design efforts for two of our department’s largest accounts – Link and INDi, which brought Optum more than $20 million from their UHC client
  • Involved in new business pitches and SOW creation – secured more than $1.6M in new business for the department in 2017 alone
  • Collaborated with stakeholders such as product, marketing, development and customer support teams for product design – taking complex requirements and distilling them into actionable items
  • Lead a team of extremely talented User Experience and Visual Design professionals, providing mentorship to broaden their skills and manage their career growth – conducting performance reviews, critiquing design work and recruiting top talent
  • At the peak, managed the efforts of 11 resources across 16 projects/workstreams
  • Proactive in project resource planning, estimating and tracking logistical effort – resulting in better than 96% team utilization on capital projects from 2014-2017, the best in the department
  • Conceptualized, led and designed applications from conception to production on various platforms: mobile (iOS and Android), desktop (Mac and Windows), web applications and TV via Xbox One and Apple TV
  • Instrumental in pushing for the use of new design technologies within the organization

Phillip James LLC

A company created to allow me to pursue my creative interests


Creative Director / The Boss

  • Established “the LLC” initially to pursue mobile phone app development and have since helped design, manufacture and sell a product invented by my son
  • Greet-o-matic®
    • Mentored my 10-year-old son (at the time), helped nurture and develop his idea, resulting in the launch and running of a successful Kickstarter campaign
    • Marketed and sold the product both online and in retail locations
    • Made several TV appearances including winning a $5,000 prize on the Steve Harvey Show
    • Successfully applied for and was granted a design patent and registered trademark
  • App Development
    • Successfully created and launched 8 iPhone apps which were sold on the iTunes App Store
    • Licensed source code to a third party that has been used in 3 apps – Latin Grammy nominated singer and actress Anahi, comic book series Lady Death and Judy Moody from the popular book series and movie
    • One of the most popular apps, Insert-A-Zombie reached over 10,000 sales in a 2-month period surrounding the 2011 Halloween season and was a top-40 app in France

UnitedHealth Group

The largest healthcare company in the world, 6th in the United States on the Fortune 500


Sr. UX/UI Designer / Team Lead

  • Transformed requirements into user interaction design by applying HCI principles (usability, human factors and UI design principles)
  • Created user journeys, storyboards, wireframes and interactive prototypes through initial research of user needs, business goals, usability testing and iterative design to design intuitive and engaging products
  • UI design
  • Designed usability test plan strategies and conducted surveys
  • Worked with multi-domestic and multi-national teams
  • Designed high-profile initiatives such as presentations and demos for the UHG Investors conference
  • Founding member of the Mobile App Design Council – helped guide design direction for IOS and Android apps and wrote many of the initial mobile design best practice white papers for UnitedHealth Group when they spin up mobile development

Compuware Corporation

More than 7,100 clients worldwide at the time, including 46 of the top 50 Fortune 500 companies


Creative Director / User Experience (UX) Designer / Systems Analyst

  • Was the principle user experience and visual designer for many of the first consumer and dealer-based mobile phone and tablet applications released by General Motors (our client) for their brands: Chevrolet, Cadillac, GMC and Buick
  • Collaborated on-site with the client to learn business goals, define requirements, develop concepts and design products in an Agile environment
  • Performed and became fluent in all the typical UX tasks related to the creation of a digital product: market research, competitive analysis, user interviews, persona, storyboard and wireframe creation, user testing, etc.
  • Moderated task-based user tests and A/B tests of low fidelity wireframes and high fidelity prototypes
  • Developed creative specifications and maintained relationships with client agencies responsible for asset creation to ensure smooth delivery to the development teams
  • Worked closely with developers during and after design phases to present achievable app features and oversee integration of assets to keep the developers on track and in-line with brand expectations from a creative standpoint


One of the top 25 American advertising agencies and a subsidiary of the Interpublic Group


Sr. Multimedia Art Director / Production Artist / Developer

  • Partnered with clients to strategize and develop creative solutions based on brand needs from development phase through execution — primarily on Chevrolet OLM, Michelin OLM and the GM CRM digital programs and to a lesser extent, the United States Postal Service, Lear, Aramark, Alltel Wireless, American Heart Association, and the University of Michigan Ross School of Business OLM campaigns
  • Strategized and developed the concepts, art direction, and production of numerous successful projects including the award-winning Chevy Country Music Digital Calendar
  • Managed retouching, digital architecting, production, Flash & email coding responsibilities across numerous high profile GM projects
  • Synchronized the GM CRM team by developing their digital department establishing standards and breaking performance records on several occasions
  • Developed site architectures and user interfaces that supported current technologies and intuitive navigation schemes
  • Consistently recognized by senior managers as top-performer for providing smart, effective interactive creative solutions
  • Mentored and supervised junior-level Art Director interns helping to increase their knowledge of web-based marketing, and helping to increase overall productivity of the group in order to meet accelerated client deadlines


Video game peripheral designer and manufacturer


Co-Inventor / Marketing Director

  • Designed and built marketing assets bodieLobus utilized including their website, business plan, business cards & ID badges, and developer handouts
  • Led meetings with companies like Sony, Microsoft, Ubisoft, Activision
  • Marketing efforts earned an E3 Award in 2005 for Hardware/Peripheral of the Year 1st Runner up…to the Xbox 360 Game System by Microsoft
  • Designed and built all websites and setup, directed, photographed and retouched the models for the launch of


Formerly Dyronix Concepts, a studio that I founded


Owner / Studio Lead

  • Founded Dyronix Concepts (DX) in January 1995 with the intent of computer building and repair, but quickly turned to design and web development during the Internet boom of the nineties
  • Consistently delivered unique cutting-edge creative interactive marketing and advertising solutions
  • Recruited, fostered and nurtured high-profile client relationships including: Newman/Haas Racing (with Drivers Michael Andretti and Christian Fittipaldi), 93.1 DRQ Radio, AAA Michigan, Geoffrey Fieger, The Milwaukee Mile, The Grand Prix of Houston, The Grand Prix of Cleveland, General Motors

See also:     Home     Process