Hi, I’m Phil– a UX/UI Design Manager working in the Detroit Metro area.

…and I love breaking the rules for Fortune 500 companies! Scroll down to see a snapshot of the places I’ve been and my favorite project from each one.


Optum Technology

Conceptualized, led and designed Cheetos (project codename), an application that enabled users to manage their health care on any screen in the home. In collaboration with Microsoft, Cheetos was designed for and worked on devices including Windows Phone, Surface Tablets, Windows PC & Laptops, and the TV via XBOX One.


Phillip James LLC

Greet-o-matic® is a patented product invented by my son when he was just 10 years old. Together, we developed and brought the product to market through a successful Kickstarter campaign. We made multiple TV appearances, including winning $5,000 on the Steve Harvey Show.


UnitedHealth Group

Link is a cloud-based, customizable provider (doctor office) portal that allows users to complete and track multiple types of transactions in a single environment. The concept designs I created helped drive the evolution of the product which I eventually managed. Today, Link is in use by over 1 million people.



Among the apps that were released by General Motors during my tenure as Creative Director was the showroom suite of apps including these versions for Buick, GMC and Cadillac. Along with other things, users had access to shopping tools including an interactive vehicle configurator. iPhone and Android versions of these apps were downloaded hundreds of thousands of times.



I designed and developed the Chevy Country Music Calendar in association with CMT – the first time the print calendar had a digital counterpart. Also shown is Chevy Matchmaker – a site that I came up with, designed and developed to ease the transition for loyalists from the discontinued Saturn brand to Chevrolet by showing owners that features they love existed in other products.



The REFLEX™ Controller was a revolutionary new concept in video gaming – replacing one joystick with a trackball offered players an unfair competitive advantage for certain types of games, namely first person shooters. As co-inventor of the product, I was involved in every aspect of the product and it’s marketing, including: branding and website creation, investment plan writing, promo sheet design, video and photo shoots, etc.



The crown jewel in my client list was Newman/Haas Racing – one of the most successful teams in Indy car racing. The partnership between actor Paul Newman and auto racing magnate Carl Haas saw vast success with drivers like Andretti, Mansell, Fittipladi, Bourdais and Rahal. After fostering the relationship, I designed, developed and hosted their world-class website.

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