Hello!

I'm Phillip James.

I help organizations build what's next. I turn ideas into products people actually use. I build teams that solve complex problems. I make emerging technology practical. I turn uncertainty into momentum.

Making Magic Happen

I’ve spent my career helping organizations figure out what’s next—and giving them a practical way to get there. Whether that meant finding meaningful ways to put emerging technology to work, modernizing a legacy platform, rebuilding a product organization, or inventing something entirely new, I enjoy solving problems that don’t come with a playbook.

I’m a product experience leader with more than 15 years of experience across automotive, healthcare, fintech, and AI. I’ve led everything from enterprise platforms and customer experiences to early-stage innovation efforts, always with a focus on bringing people together, creating clarity, and building products people actually want to use.

Along the way I’ve earned multiple industry awards, been granted U.S. patents, licensed intellectual property to industry-leading companies, and helped launch new products while breathing new life into existing ones. I bring the perspective of both an enterprise leader and an entrepreneur, which helps me connect long-term strategy with the realities of delivering great products.

Me!
The Governor of Michigan

Presenting the world’s first healthcare management application running on Xbox to the Governor of Michigan during a private tour of our innovation lab. Developed in partnership with Microsoft, the project explored new ways of bringing healthcare into the living room.

What I Bring

Deep Industry Experience
Complex, Highly Regulated Environments

Experience across financial services, healthcare, and automotive—industries where complexity, regulation, and scale shape how products are built.

Leadership
Product, Platform & Organizational Transformation

Leading teams and organizations through product modernization, operational change, and new ways of working.

Innovation
Enterprise AI & Product Modernization

Applying emerging technologies in practical ways that improve products, accelerate delivery, and create measurable business value.

Entrepreneurship
Inventor & Product Builder

Bringing ideas to life through patents, Kickstarter campaigns, licensed IP, and independently launched products.

15

+
Years Building Digital and Physical Products

19

Awards & Recognitions

5

U.S. Patents and Trademarks
$

43.7B

Dealer Originations Supported (2025)

Throughout every stage of our working relationship, Phil consistently demonstrated exceptional leadership, strategic vision, and a genuine investment in the people around him. He has a rare ability to elevate both the quality of work being produced and the culture of the teams and organizations he supports. He broke down silos between teams, encouraged open communication, and created a culture where people felt empowered, supported, and motivated to do their best work. Phil balanced executive-level strategy with practical execution exceptionally well, challenging teams to think bigger, push boundaries, and continuously improve.

Anthony RussoProduct Design Manager, Ally Financial (Reported to Phil)

As my manager, Phil invested in me not just as a designer, but as a person. He took the time to understand my goals, gave thoughtful guidance, and consistently pushed me to raise the quality of my work. He challenged my thinking, helped me sharpen my standards, and encouraged me to keep growing in my craft. I feel very fortunate to have worked with Phil for as long as I have. His leadership, care for people, and commitment to great design have made a lasting impact on me and my career.

Jonah CarlPrincipal Information Architect, Ally Financial (Reported to Phil)

Phil’s leadership style left an incredible impression on me. He helped me grow by letting me fail and held me accountable to my goals. He acknowledged his team’s talent while continuing to move the goal posts to keep pushing our potential. He builds confidence and culture by being a good listener and being vulnerable. I’m thankful for my time under his leadership!

Molly CookUX Service Design Manager, Ally Financial (Reported to Phil)

Ask Me About These

Every career has a handful of projects that stay with you. These are mine. I’ve worked on hundreds of projects over the course of my career, and I obviously can’t show them all. Some of my more recent work at Ally I can’t even display here. But if I only had 30 minutes to tell you about the work that shaped me, I’d start with these six. They aren’t necessarily the biggest names or most impressive-looking projects I’ve touched—I could show you flashier work where my role was much smaller, but I chose these because I was deeply involved, they challenged me, changed how I think, and continue to influence how I approach every new opportunity. Select a card to learn more.

Blending Physical & Digital Experiences
Bringing Automotive Experiences to Mobile
Creating, Funding & Licensing an Original Game
Bringing Better Insights Into Clinical Decision Making
Gaming Hardware Innovation
Fueling Fan Engagement Beyond the Track

Awards & Recognition

Every award tells the story of a challenge, a great team, and a product worth building. I’m proud of the recognition, but even more grateful for the people I had the opportunity to build alongside.

  • Design Patent Granted 2026
  • People’s Choice Award for Ally Dealer Dash Hackathon 2025
  • Design Patent Granted 2025
  • Best Moment of Delight UX Conference Product Competition 2025
  • Design Recognition for EAP Mobile App Design 2021
  • Innovation Recognition for Stratus UX Design 2021
  • Best in Class for Point of Care Assist Design 2021
  • Performance Recognition for SDoH Program Design 2020
  • Collaboration Recognition for Point of Care Assist 2020
  • Design Patent Granted 2017
  • Leadership Award for Link 2016
  • Product Winner on the Steve Harvey Show 2016
  • Performance Award for UHC Investor Conference Collateral 2015
  • Optum Innovation Award for Project Cheetos 2014
  • Optum Innovation Award for Link 2013
  • Best of Creative Award for Design 2009
  • Vesta Award Winner 1st and 2nd 2008
  • CES Innovation Award 2008
  • 1st Runner Up Best of Electronic Entertainment Expo (E3) 2005

Organizations That Shaped My Career

From startups and agencies to Fortune 500 enterprises, each organization offered new challenges, new perspectives, and valuable lessons that continue to influence how I lead today. More importantly, each provided an opportunity to make magic happen by turning ideas into experiences.

The Last Few Places I’ve Been

2023 - 2026
Director of Product Experience,
Ally Financial
2012 - 2023
Experience Design Director,
UnitedHealth Group / Optum
2010 - 2012
Creative & UX Director,
Compuware / General Motors

The Full Story

If you’d like a deeper look at my experience and the products I’ve helped build, you can explore my complete career history.